Top Holiday Shopping Trends in 2013

We are now in our second month for 2014 and way past the holiday shopping season for 2013. Lessons have been learned by both retailers and consumers alike. The following are major consumer behaviour that have been on display during the past months, which we could all learn from.

Incessant Extension of the Holidays

Holiday promotions and displays were put up as early as September, despite people griping about “Christmas creep.” Ads for the holidays started airing in September and retailers had rolled out holiday marketing strategies even before the has summer ended. Reason behind this is because sales competition is too fierce during this season. Retailers want to beat competition to get consumers’ money first. Also, retailers want to get the last holiday shopping money that consumers willingly spend during the holidays.

Retailers also came up with 24-hour shopping marathons to woo harried customers into completing their gift-buying lists, even in the middle of the night.

There is No True “It” Toy

Despite retailers claiming “hot” holiday toys on their shelves, not a single toy came out as a “must-have” gift for children. Reason for this is that children these days would rather have gadgets rather than receiving traditional toys.

Speaking of Gadgets, They are Generally Cheaper When Bought Earlier

holiday shopping Studies show that asking price for most hot gadgets are generally cheaper in early November. An example would be the iPad Mini from Apple. It was initially priced at an average of $284 in November and was raised to between $302 and $340 later in the month. Once December comes around, you’ll be glad that you have already crossed some people off your list once you see the prices on the racks. Just be sure to keep all those gifts bought in advance, hidden.

Shopping at the Mall Has Declined

At the start of the holiday seasons for 2013, online sales got off to a great start, seeing a 17% increase compared to about the same time the previous years. There is a continued increase in cyber spending. Shopping at the malls has seen a decline while there is a continuing increase in e-retail purchases. There are a lot of reputable shops that have an online presence. You just have to pay an amount for subscription fees. You will find a range of items online… everything from baby strollers to breakfast cereals to gadgets. There are comparison sites, too, that can help you find the best holiday deals.

E-Retail Fail: Delayed Shipping

While there was an increase in e-retail sales during the holidays, shipping delays were the biggest disappointment. Online purchases did not arrive in time for Christmas. Retailers had to offer shipping refunds or gift cards because of the delays that were due to bad weather and a surge in online purchases. The feeling of frustration of not receiving your purchase Christmas morning can affect shopper behaviour in future online purchases.

Holiday Shipping at No-Cost

Here’s a last minute tip for the last minute shoppers. Online merchants, on or about the second week of December, offer shipping at no cost with delivery. All you need to do is carefully go through websites of popular retailers to check which ones offer free shipping for the last minute shoppers.

Smart holiday shopping, shopping trends, savvy brands, shopping strategies will continue to be studied and analysed which will be shared here regularly.